Insanely Simple

Insanely Simple: The Obsession That Drives Apple’s Success (Portfolio; Reprint edition, 2013)

Insanely Simple: The Obsession That Drives Apple’s Success has some super ideas and inspiring principles on working hard to keep products, communication and innovation simple. The summary section at the end is worth the book. It’s even worth wading through all the apologetics about Steve Jobs’ genius superseding his impatience with people.

Of course, the value of the bottom line should never overshadow the value of people—not just the value of customers but also employees and affiliates.

All glorification of Steve Jobs aside, Insanely Simple had some great leadership and marketing principles.

You can see good quotes I highlighted in the book here.

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